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Millennial Expectations |
| Section: BOOK WORLD / REVIEWS |
| Author: Richard Quebedeaux |
| Publication:
The World & I Online |
| Issue Date: 4/1/1990 |
| Size: 2,882 Words, 17,637 Characters |
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MEGATRENDS 2000
John Naisbitt and Patricia Aburdene
New York: William Morrow and Company, Inc., 1990
356 pp., $ 21.95
John Naisbitt and his collaborator, Patricia Aburdene, may not be prophets, but they do make their living by predicting the future. Largely by means of a regular, methodical analysis of new stories from around the world - "sifting through a staggering amount of information" that, in their opinion, are shaping the current restructuring of American, and world, society.
"Megatrends do not come and go readily," our authors insist. "These large social, economic, political, and technological changes are slow to form, and once in place, they influence us for some time - between seven and ten years or longer." In making their case, Naisbitt and Aburdene focus on bellwether states, cities, and corporations of North America, Europe, and the Pacific Basin for concrete illustrations, weaving local history and international news into an interesting tapestry.
When the first book, Megatrends, was published in 1982, it caused a controversy, and in so doing, sold eight million copies worldwide. Megatrends 2000 is a logical sequel, more international in its scope and even more positive in its outlook. If you liked volume 1, this new work won't disappoint you.
Megatrends 2000 can be compared to Time magazine in book form. Just as Time and its competitors offer a digest of world and local news for the fast consumption of relatively literate but busy people, so Megatrends 2000 gives us a quick, easy-to-read picture of the larger implications and future significance of that news. This task of "symbol manipulation" has usually been relegated to the intellectuals-professors and their commentators - whos...
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...hese millennial megatrends are even partly true, they will affect important elements of all our lives - career and job decisions, travel, business, residence, and education - and must be dealt with. Best-sellers are usually written by authors who know what who people want and need. Without a doubt, many, many Americans, and others around the world, will be reading this very engaging book. vbcrlf
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Publication Details
(The World & I Online) |
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The World & I Online is a
comprehensive academic resource that encompasses a broad range of
articles by scholars and experts in the areas of Global Studies,
Liberal Arts, Fine & Applied Arts, General Science, and Spanish.
Originally published monthly in print as The World & I, our site
includes the complete contents since 1986 and continues to publish
a new issue online each month. |
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