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Publishing Miracle on Thirty-fourth Street |
| Section: BOOK WORLD / REVIEWS |
| Author: Dave Wood |
| Publication:
The World & I Online |
| Issue Date: 12/1/1989 |
| Size: 2,047 Words, 12,368 Characters |
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CHRISTMAS
The Annual of Christmas Literature and Art, Vol. 59
The editors of Augsburg Fortress
Minneapolis, Minnesota: Augsburg Fortress, 1989
64 pp., $16.95, cloth; $8.95, paper
This Christmas story begins in a four-story building with a façade the dun hue of unleavened Norwegian flatbread, sitting stolidly at Fifth Avenue and Fourth Street on Minneapolis' old newspaper Row, in the heart of the printing district. The white-on-black sign above the main entrance is matter-of-fact:
AUGSBURG FORTRESS
BOOKS, BILBES, CHURCH SUPPLIES
Behind these somber walls is the publishing company of the Evangelical Lutheran Church in America (ELCA). This year, the Augsburg Fortress will post sales of between $62 and $63 million, making it the second- or third-largest denominational publisher in the United States.
Also from behind these walls comes a colorful, nay exotic, book, Christmas: An Annual of Christmas Literature and Art. Christmas has done its part to boost the religious publisher's revenues for more than half a century. To date, Augsburg Fortress and its predecessor have sold about 51 million copies of this beautifully mounted publication.
It was not ever thus.
Back in 1931, Ran...
Read Full Article
...we pray;
Some children see him dark as they,
And ah! They love him too!
The children in each different place
Will see the baby Jesus face
Like theirs, but bright with heav'nly grace,
And filled with holy light.
O lay aside each earthly thing,
And with thy heart as offering,
Come worship now the infant King,
'Tis love that's born tonight!
(1,288 of 12,368 characters)
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Publication Details
(The World & I Online) |
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The World & I Online is a
comprehensive academic resource that encompasses a broad range of
articles by scholars and experts in the areas of Global Studies,
Liberal Arts, Fine & Applied Arts, General Science, and Spanish.
Originally published monthly in print as The World & I, our site
includes the complete contents since 1986 and continues to publish
a new issue online each month. |
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