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Cuts Both Ways: Part Two: Spam's Asian Appeal
Section: CULTURE / CROSSROADS
Author: George Lewis
Publication: The world & I online
Issue Date: 1/1/1998
Size: 2,372 Words, 14,859 Characters

In some countries, this occupation and eventual liberation were felt more intensely than in others. In the Philippines, Douglas MacArthur's famous "return" in 1945 promoted great joy and an increased emulation of things American on the part of many Filipinos, who had been exposed to this culture for half a century. The war only intensified the cultural connection. Among other American artifacts that Filipinos warmly welcomed was Spam, the canned lunch meat that was ubiquitous on U.S. military bases and quickly found its way into the hands of the eager local population.

For many Pacific Islanders, Spam was emblematic of the technologically advanced, militarily powerful, liberating Allied forces (most of whom, in this theater of war, were identifiably American). To American soldiers and s...


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... Culture, Ronald Press, New York, 1951.

Tae San Park, "Life's Milestones: Ceremonies and Food," Koreana vol. 7(3), 1993.

Nancy Rody, Breadfruit Bread and Papaya Pie, Pacific Writers Corporation, Honolulu, 1982.

Marshall Sahlins, Social Stratification in Polynesia, University of Washington Press, Seattle, 1958.Seo Seok Yan, "History of Korean Dietary Culture," Koreana vol. 7(3), 1993.



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Publication Details (The World & I Online)
The World & I Online is a comprehensive academic resource that encompasses a broad range of articles by scholars and experts in the areas of Global Studies, Liberal Arts, Fine & Applied Arts, General Science, and Spanish. Originally published monthly in print as The World & I, our site includes the complete contents since 1986 and continues to publish a new issue online each month.
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