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Bringing Print Media Online |
| Section: CURRENT ISSUES / MEDIA IN REVIEW |
| Author: Melinda Sink |
| Publication:
The World & I Online |
| Issue Date: 3/1/1994 |
| Size: 2,342 Words, 14,358 Characters |
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The time has come that editors, publishers, writers--all those involved in the print media--are no longer ignoring the rapid growth of technology. Online services--computer networks that offer magazine and newspaper text graphics (as well as interactive options)--are becoming widely available.
From the Tribune Company's Chicago Online (which was the first local service available nationwide in May 1992) to the New York Times (joining the America Online computer service earlier this year), dozens of newspapers and magazines around the country have begun to offer electronic supplements and variations of their publications.
Coinciding with this online boom is an effort to change communications law. Vice President Al Gore has put communications reform at the top of his agenda, attempting to break down the legal barriers that have long separated the telephone and cable television industries. The precedent for this was the decision handed down by federal Judge Harold Greene in July 1991 that allows the seven Baby Bells to pursue local roles in the information market. For the moment, though, just how much competitive power the Bell companies will have is uncertain.
Also uncertain is what impact this new medium--in addition to radio, television, newspapers, and magazines--will have on both producers and consumers of the print media. Analogies to Gutenberg and the first printing press are rampant when the to...
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...e about how and where they get their news, as well as how they choose to communicate with information sources and advertisers.
Looking into the future often requires a look into the past and present. Kim Long of American Demographics and the American ForecasterAlmanac takes a pragmatic viewpoint: "I'm a firm believer in the fact that the more things change, the more they stay the same."
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Publication Details
(The World & I Online) |
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The World & I Online is a
comprehensive academic resource that encompasses a broad range of
articles by scholars and experts in the areas of Global Studies,
Liberal Arts, Fine & Applied Arts, General Science, and Spanish.
Originally published monthly in print as The World & I, our site
includes the complete contents since 1986 and continues to publish
a new issue online each month. |
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