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'Echo-Boom' May Keep U.S. Booming |
| Section: CURRENT ISSUES / ANALYSIS |
| Author: Mark L. Alch |
| Publication: The world & I online |
| Issue Date: 2/1/2001 |
| Size: 379 Words, 2,416 Characters |
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Although the huge Gen Y is only about 10 percent larger than its parents' generation (the baby boomers), it differs dramatically in almost every other way: One out of four echo-boomers lives in a single-parent household. Almost one in three births in the early 1990s was to an unmarried woman, and abo...
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...p; And if it is portrayed as the plain truth, that seems to work, too. For example, Sprite has been effective with spots that parody celebrity endorsements and proclaim, "Image is nothing. Obey your thirst." Successful J.C. Penney ads for Arizona Jeans show teens mocking ads that try to be hip. The tagline is "Just show me the jeans."----The Editor vbcrlf
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