|
|
|
|
Olympics in an Age of Global Broadcasting |
| Section: CURRENT ISSUES / SPECIAL REPORT: ARE THE GAMES WORTH IT? |
| Author: Emma Wensing |
| Publication: The world & I online |
| Issue Date: 9/1/2007 |
| Size: 1,232 Words, 8,346 Characters |
|
When the XXVIII Olympiad opened in Athens, there were bursts of national pride. Since the 1964 Tokyo Games, when the Olympics were telecast live for the first time, they have become the most global sporting event in the world. Gathering together athletes and sport officials from over 200 countries as well as global corporations, the Olympic broadcast now attracts an audience of billions. Yet despite these globalizing features, the Olympics, with its televised flag-raising and national anthems for the winners, actually serves to reinforce the political and cultural distinctiveness of individual nation-states.
It is at international sport competitions, like the Olympics, that sentiment of national identification and belonging come to the fore in media coverage. Sporting events are one of...
. . .
... take place, watch cautiously and think critically about the way the broadcast is shaped for your particular national audience. Remember that what you are watching is not just athletes competing, but a carefully planned and managed television product designed to keep you interested by reinforcing where your allegiances should lie.
Copyright © 2007 Yale Center for the Study of Globalization
(806 of 8,346 characters)
Do you want to read
the whole article? You can
purchase it here.
Subscriber Login |
|
|
Publication Details
(The World & I Online) |
|
The World & I Online is a
comprehensive academic resource that encompasses a broad range of
articles by scholars and experts in the areas of Global Studies,
Liberal Arts, Fine & Applied Arts, General Science, and Spanish.
Originally published monthly in print as The World & I, our site
includes the complete contents since 1986 and continues to publish
a new issue online each month. |
|
Individual Subscription
|
 |
|
|
|
College Orders (based
on full-time enrollment) |
|
-
2 to 5 Computers |
|
-
Up to 1,000 Students |
|
-
1,001 to 2,500 Students |
|
-
2,501 to 5,000 Students |
|
-
5,001 to 10,000 Students |
|
-
10,001 or More Students |
|
|
|
Public Library Orders |
|
-
2 to 5 Computers |
|
-
6 to 50 Computers |
|
-
51 to 100 Computers |
|
For over 100
computers, call 866-211-6040. |
|
|
