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The Web Goes Political |
| Section: CURRENT ISSUES / SPECIAL FEATURE--THE INTERNET |
| Author: Max Fose |
| Publication: The world & I online |
| Issue Date: 2/1/2002 |
| Size: 1,192 Words, 7,466 Characters |
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During the 2000 election, Web sites went from simply being Web billboards (as they were during the 1996 and '98 elections) to interactive and integrated campaign sites. The Internet helped in raising money, communicating with supporters, providing positions on issues, organizing grassroots supporters, and turning out the vote. It also accomplished everyday campaign tasks.
During the 2000 election, I had the good fortune of being the Internet manager for Sen. John McCain's presidential campaign and helped develop a very simple Internet strategy that we continue to use today. In educating visitors about the candidate, the site obtained the visitor's E-mail address, asked for a contribution, and in many cases turned virtual visitors into real supporters.
This strategy garnered over ...
. . .
...e candidates. Because of this, candidates will continue to look to the Internet as a way to communicate their message, organize supporters, and raise money.
The Internet is a campaign's printing press, phone bank, radio station, and television station all rolled into one. Still in its infancy, the Internet's potential is exciting but not yet completely realized, the key word being yet. vbcrlf
(812 of 7,466 characters)
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