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Tilting to the White? |
| Section: CURRENT ISSUES / MEDIA IN REVIEW |
| Author: Kate Tsubata |
| Publication: The world & I online |
| Issue Date: 1/1/2004 |
| Size: 2,279 Words, 14,946 Characters |
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Are the media failing to cover issues of importance to communities of color? According to empirical studies by media analysis firms, as well as perceptions by the communities themselves, the answer is, unfortunately, yes. Despite the multicultural nature of our society, the news still seems to reflect an orientation toward all things white.
In terms of choosing sources, the media seem to avoid people of color. In one 2001 study by Media Tenor Ltd., a nonpartisan German media analysis firm, some 18,765 broadcast news reports were analyzed for content and types of sources. Nearly 92 percent of all sources used in television news broadcasts were Caucasian, far out of proportion to their 69 percent of the population.
Blacks, who constitute 12 percent of the population, rate only 7 percen...
. . .
...uman in nature. Those can be reported using people of any ethnicity. Then there are issues that reflect the specific culture, concerns, and circumstances of an ethnic community. If reporters and editors seek to create a dynamic interaction with the audiences they serve, they may need to develop a grasp of both the universal and the unique aspects of their community and learn to report on both.
(812 of 14,946 characters)
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