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Designer Water |
| Section: LIFE / FOOD |
| Author: Ronda Miller and Elyse Levine |
| Publication: The world & I online |
| Issue Date: 4/1/1990 |
| Size: 1,107 Words, 6,617 Characters |
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Thirsty? You have a choice. You can turn on the tap. Or you can toss down two bits (per eight-ounce glass) and join the rising tide of American consumers who are drinking more than three hundred million gallons of bottled specialty water each year. "Designer water" continues to be big business as we enter the nineties.
Government regulators in the Food and Drug Administration suspect that most consumers enjoy pricey bottled waters as a healthy alternative to soft drinks and alcoholic beverages. Not surprisingly, the Adolph Coors Company recently took the plunge into the bottled water market by announcing the introduction of its own line of designer water. Test marketing in the West is expected soon.
There is, apparently, an endless thirst for pure water among consumers to...
. . .
...task force points out that little is known about other by-products of ozonation.
In summary, people who turn to bottled water because of "too many chemicals in tap water" (a common response in a 1988 survey) are just as likely to encounter chemicals in bottled waters. Other health benefits are inconclusive. The bottom line on bottled water appears to be a matter of taste, not health.
(812 of 6,617 characters)
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