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A Roundabout Way to Success |
| Section: THE ARTS / THEATER |
| Author: William Ruhlmann |
| Publication: The world & I online |
| Issue Date: 1/1/1993 |
| Size: 1,824 Words, 10,570 Characters |
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Although we refer to a group of New York theaters of a certain size and location as "Broadway" theaters, in fact, only a few of them actually are located on the Great White Way. Most are tucked away on side streets leading off Times Square. The most recently opened theater with a real Broadway address is in a building called the Criterion Center at Forty-fifth Street, a building that once housed the giant Bond's clothing store and then, in the 1980s, was a disco. Completely redesigned inside, the building reopened in the spring of 1989 housing two theaters, one of which, at 499 seats, was large enough to be designated a Broadway house.
Charles Moss, who owned the building, produced several shows there from 1989 to 1991. Then he leased it to the Roundabout Theater Company, an off Broad...
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... if they're good, people will just show up' is almost an attitude that's outdated," says Haimes. "Yes, obviously you want to do good plays, but you also want to say, 'How can I make it more attractive for all members of the community to come to this theater?' The institutions that will survive and remain healthy into the twenty-first century will be the ones that keep moving with the times."
(806 of 10,570 characters)
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