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Blockbusters, Museum Consortiums, and Their Pitfalls |
| Section: THE ARTS / ART |
| Author: Eric Gibson |
| Publication: The world & I online |
| Issue Date: 12/1/1989 |
| Size: 1,823 Words, 10,896 Characters |
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It hardly needs restating that the blockbuster art exhibition--the "Treasures of" and other such shows whose selling point is monetary value or pure exoticism--has over the last twenty years transformed virtually every aspect of the museum world. They have attracted visitors to museums in numbers unimaginable even a decade ago. In the process they have filled the coffers of both the institution and the host city with much-needed cash in the form of gate receipts, bookstore and restaurant sales at the museums themselves, and for the cities, everything from hotel rooms to sales taxes. After the Renoir retrospective concluded in Boston a few years ago, the city fathers reported that it had earned approximately $20 million for the city. It is fair to say, in other words, that no major museum a...
. . .
... can be blockbusters.
Finally, what about playing the East and West Coasts at their own game? The Kimbell Art Museum in Fort Worth scored a real coup last year by showing both the Poussin and Guido Reni exhibitions, neither of which were seen anywhere on the East Coast. Perhaps a touch more imagination on the part of museum directors might yield more return to curators and public alike.
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