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Cable Smarts Up: 'Narrowcasting' Proves a Success |
| Section: THE ARTS / TELEVISION |
| Author: Tom O'Brien |
| Publication: The world & I online |
| Issue Date: 2/1/1997 |
| Size: 1,969 Words, 12,771 Characters |
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Is television still the "vast wasteland" that FCC Chairman Newton Minow called it in 1964?
Judging by recent headlines, the answer is clear. Leaders of both major parties and media activists lambaste television, especially programming for children. The FCC passed a new rule requiring major networks to broadcast three hours a week of educational programming--and not to count a rerun of The Flintstones for its "paleolithic" content. With all the newly established cable channels--and projections for them to double with sixty new ones in the next several years--television's "wasteland" may seem to some to have become even vaster.
However, in some ways television has been getting better. True, cable has expanded the "wasteland" with the Home Shopping Network and soft porn. But it has als...
. . .
...purn cable because of its reputation as the home of MTV. Some condemnation is fair. Nevertheless, the whole truth about television has become more complicated. As C-SPAN and CNN is to network news, AMC, A&E, and Discovery are to other cable and network programming. They provide more to watch of better quality. While some parts of television continue to dumb down, others have clearly wised up.
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