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TV's New Look |
| Section: THE ARTS / TELEVISION |
| Author: Cynthia Baker |
| Publication: The world & I online |
| Issue Date: 2/1/2000 |
| Size: 2,304 Words, 14,099 Characters |
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So you thought you had it all figured out as to what kind of prime-time fare television producers were offering us these days. Everything angled for the Clearasil generation: mind-numbing story lines involving teens, with a heavy emphasis on sex. Well, nothing stands still in the world, above all in the world of television.
The Clearasil crowd, as of the fall '99 TV season, has been giving way--major way--to the Retinol (a wildly hyped vitamin A compound that dramatically reduces sun damage and faint wrinkles) generation, which is to say a generation composed mainly of women over thirty, with a goodly share pushing forty and fifty. Television executives are now becoming conscious of this almost-seismic shift in demographics and are responding to it in kind.
The demographics say it al...
. . .
... Wing, NBC also won Wednesday night among viewers overall and, for only the third time since 1992, among viewers aged eighteen to forty-nine.
All things considered, television is slowly but most definitely moving into higher, more promising grounds for adult viewers--particularly women--with the possibility of a gradual pulling back on violence to meet the demands of this newer audience. vbcrlf
(812 of 14,099 characters)
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